Household Lifestyle Behaviors affecting Happiness and Satisfactions of Thai People
Keywords:
Household lifestyle behaviors of Thai people, Happiness, Satisfaction, ThaiAbstract
Objective: The purposes of this quantitative research were to study the household lifestyle behaviors of Thai people and to analyze factors relating to household lifestyle behaviors that affected Thai people’s happiness and satisfaction. Method: The data derived from the project "Survey of the quality of life of people in sustainability according to the principles of sufficiency economy 2018" by the National Statistical Office has been used as the secondary data. Data then were analyzed using multivariate correlation regression analysis and presented as percentage, mean, standard deviation, minimum, maximum, and factor analysis. Result: The results revealed that, from the 16 variables of the household lifestyle behaviors, there were three variables including Household Preparatory Behavior Index, Virtual World Knowledge Index, and Smart Knowledge significantly affected to happiness and satisfaction of Thai people (p-value =0.05). Moreover, all variables describe the variation in household lifestyle behaviors affecting happiness and satisfaction of Thai people at 15.6% (R2 = 0.156).
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