A Philosophy on Design Quality Control : Increasing Brand Competitiveness with Designer and Their Intrapersonal Factors

Abstract

The Research Article were objective 1)To study whether have causal relationship between DQC with brand competitiveness. 2)To study effect extent between two quality dimensions of design with each aspect of brand competitiveness, respectively. In order to find out how design can contribute to strong brand competitiveness for the emerging branding model, especially in firms where design is associated with the brand’s core competitiveness. Multiple regression equation modeling is carried out in order to examine the feasibility of multiple-dimension control, to identify and analyze the causal relationships between the different design attribute that are required to increase competitiveness of goal brand. For this purpose, Design aesthetic and design technology in relation to innovation profitability, brand image consistency and customer experience were investigated, based on designers’ standpoint. Since the overall quality and controlled attribute of the packaging design scale depended on the subjects on which the scale was based. Therefore, this is a sample consists of 400 designers with aged 21-55 years, a non-probability sampling is used. Except for 16 specially invited participants, all participants are working in Greater Bay Area where the design industry is the earliest, most advanced and largest in China. The empirical results show that the significant positive correlation between design aesthetic with innovation profitability, brand image consistency and customer experience. The resulting infers several associations within design aesthetic, the five important sub-factors found to potential influence on brand competitiveness were visual perception, design element, differentiation preference, creatively thinking and design expertise. Recent findings on live servers show that the causal relationship between DQC and brand competitiveness is related to the size, life cycle, and expertise of each company analyzed. Due to limited time This article therefore does not categorize these variables, which may serve as research guidelines for future researchers.