Investigation on the Arts Management Major in Sichuan University of Media and Communications in China

Abstract

The purpose of this research is to study the current situation of the development of art management major in Sichuan universities. Sichuan University of Media and Communication as a case study and using questionnaire survey method. The data were analyzed by using computer software package and the statistics used in data analysis were 80 college student .the study focus on the problems of curriculum construction and degree of professional cognition existing in the development of art management majors. Through the analysis and discussion of problem and propose relevant development strategies. by comparing the core curriculum content of the arts management major in the two art colleges and universities, this research found that the content did not embody local cultural characteristics. Art management, as an operational and practical management ability, is very important in practice. If students majoring in art management learn a lot of theoretical knowledge but lack social practice, they will lack confidence in this professional knowledge. An investigation of internship duration of students majoring in art management found that more than 50% choose internship durations of between six months and one year, which indicates the importance attached by students to the length of internship duration in improving their professional ability. They generally choose longer social internship or practice times. Sichuan University of Media and Communication has many cultural industry bases. The cultural industry base has therefore become a good place for students majoring in art management to practice. After entering various cultural industry bases, students can participate in specific and challenging work as employees and hone their comprehensive professional ability.