Factors Affecting Consumer Purchasing Intention to Buy Electric Vehicles in Taiyuan, China

Abstract

Based on the technology acceptance model, this paper studies the influencing factors of consumers' purchasing intention of electric vehicles and the relationship between different variables. It reveals the influence path and effect of the independent variables of perceived usefulness, perceived ease of use, consumer innovation and perceived risk, as well as the mediating variable of purchasing attitude on the dependent variable of purchasing intention. A total of 611 questionnaires are distributed and collected from the automobile sales market, which can improve the pertinence of respondents and the reliability of the questionnaire data source. The results show that: (1) perceived usefulness has a significant positive impact on purchasing attitude; (2) perceived ease of use has a significant positive impact on purchasing attitude; (3) perceived risk has a significant negative impact on purchasing attitude; (4) perceived risk has a significant negative impact on purchasing intention; (5) consumer innovation has a significant positive impact on purchasing attitude; (6) consumer innovation has a significant positive impact on purchasing intention; (7) consumer purchasing attitude has a positive impact on purchasing intention; (8) purchasing attitude plays a positive mediating role between perceived ease of use and purchasing intention; (9) purchasing attitude plays a positive mediating role between perceived usefulness and purchasing intention; (10) purchasing attitude plays a negative mediating role between perceived risk and purchasing intention; (11) Purchase attitude plays a positive mediating role between consumer innovation and purchase intention.