PEST Study on The Development of Sports and Wellness Tourism in Shanxi Province, China

Abstract

This Research Article study to Sports and recreation tourism, an emerging tourism model, allows modern people to care for their body and mind by combining the benefits of sports and recreation. People can enjoy traveling and achieve health and wellness through sports and recreation here. This model can meet people's growing health needs, transform and upgrade the tourism industry, and drive the development of related industries, which have a broad development prospect and far-reaching social significance. Shanxi Province's sports and recreation tourism development will benefit from research on how to fully integrate and use regional resources, develop characteristics according to local conditions, and form a suitable model. This paper starts with the research on the integration of sports tourism and recreation industry in Shanxi Province, uses Political, Economic, Social and Technology (PEST) analysis to study resource conditions and transformation paths for the development of the industry, analyzes the integration mode, and derives location elements for the mode. The source market, tourists' behaviors, service quality, and other aspects of recreation tourism in Shanxi Province are quantitatively analyzed using relevant literature, field surveys, questionnaires, relevant data statistical analysis, geographic information systems, and other methods to provide a scientific basis for its development. This is one of the most recent studies on recreation tourism in Shanxi Province, which analyzes the pros and cons and current state of sports and recreation tourism in four major categories: policy, economy, society, and technology, providing a realistic strategy for the integrated development of the tourism and recreation industry in Shanxi.