Integrating Art and Personal Branding Skills toward Students Self-employed Among Art Students at Universities in Beijing China

Abstract

     The study ‘Integrating Art and personal branding skill toward student's self-employed among art student at universities in Beijing China.’ The research focuses on three main areas: 1) To investigate the personal factors of art students and opinion level of art creativity, personal branding knowledge, entrepreneurial mindset profile, integration skills, and student's self-employee among art students. 2) To analyze the influence between art skills, personal branding knowledge, and the entrepreneurial mindset profile toward student's self-employment among art students. 3) To examine the mediating effect of integration skills in the relationship between art skills, personal branding knowledge, and the entrepreneurial mindset profile toward the intention to self-employee among art students. The study uses a population sampling of 340 students and analyzes the influence model of Art creativity factors, personal branding knowledge, and entrepreneurial mindset profile on the integration component and self-employed intention. The study finds that art creativity factors, personal branding knowledge, and entrepreneurial mindset profiles all have a positive indirect influence on self-employment intentions, with the integration component playing a role as a mediator. Recommendation (1) Enhancing Art Creativity in Curriculum: Given the positive impact of Art Creativity Factors on both Integration and Self-employee Intention, educational institutions should consider integrating more art-related creative activities into their curricula. This could involve interdisciplinary projects that encourage students to apply artistic creativity in various contexts, thus fostering an innovative and entrepreneurial mindset. (2) Focus on Personal Branding Education: With Personal Branding Knowledge showing a significant positive impact on Self-employee Intention, there is a need to embed personal branding more deeply into educational programs. Workshops, courses, or modules on personal branding strategies can equip students with essential skills for self-marketing and career development.