Development of the Innovation of the English Communication Handbook Learning Set for Homestay Entrepreneurs in Khlong Khuean District, Chachoengsao Province

บทคัดย่อ

The purposes of this research were to 1) study the content needs of an innovation of the English communication handbook learning set; 2) develop the innovation; 3) compare the results of using the innovation; and 4) study homestay entrepreneurs’ satisfaction with implementation of the innovation. The sample selected by the purposive sampling method was twenty homestay entrepreneurs. The research instruments were an interview, a questionnaire, the English communication handbook, pre and posttest, and a satisfaction assessment form.The research results were as follows: 1. It was found that homestay operators needed a handbook or innovation to enhance their English communication skills. The content consisted of seven English conversation topics on the homestay context and vocabulary, with both phonetic transcriptions and translations. 2. The development of an innovation of the English communication handbook learning set found that specific conversations about homestays and services were the most necessary for training English skills, followed by specific vocabulary involving homestays and services. In terms of innovation, it was found that innovation of the English communication handbook was the most beneficial in improving English for homestay entrepreneurs.  3. The results of using an innovation of the English communication handbook learning set found that after training with homestay entrepreneurs, the mean score was higher than before training. The mean score after training was 78%, while the mean score before training was 25%, showing a 53% improvement at the statistical significance level .05. 4. Homestay entrepreneurs in Khlong Khuean district, Chachoengsao province, were highly satisfied with the innovation of the English communication handbook learning set. When considering each aspect, it was found that homestay business operators were most satisfied with the content, followed by practical application, and the handbook format, respectively.