The application of DMA in the basic exhibition of Chinese museums

Abstract

This research Article consisted of 3 objectives. They are to 1) assess the impact of digital media on visitor engagement and learning, 2) establish best practices for DMA integration, and 3) explore how digital tools foster cultural accessibility and communication. This study employed a mixed method combining quantitative and qualitative methods to provide a comprehensive understanding of the integration of digital media art in Chinese museums together with the case studies which include detailed case studies of Chinese museums that have successfully integrated DMA into their basic exhibitions. The sample consisted of 171 respondents who were knowledgeable about DMA in the basic exhibition of Chinese museums. The study's findings indicated that digital media art not only enhances the audience's understanding and memory of the exhibition content and improves the immersive interactive experience, but also effectively broadens the boundaries of participation for groups from different cultural and linguistic backgrounds, promoting the widespread dissemination and inheritance of culture. This study not only verifies the ability of digital media art to enhance exhibition quality and audience participation, but also clearly points out that its influence should be realized through the deep integration of policy and practice. In the future, relevant departments and museum managers should further improve the policy environment, deepen cross-border cooperation, and optimize resource allocation to promote the continuous innovation and application of digital media art in museums, and contribute to high-quality development that emphasizes both cultural heritage and innovation.