Creation of Content for Infographic Videos on TikTok to Promote Products of Pak Tho Organic Community Enterprise

Abstract

Organic agricultural community enterprise groups in Thailand that produce chemical-free vegetables, fruits, and food products often struggle to publicise their products to consumers. Therefore, developing media to promote and publicise such products is crucial. The objectives of this study on the development of infographic video media are to 1) create content for infographic video media to publicize the products of Pak Tho Organic Community Enterprise and 2) evaluate satisfaction with the created infographic video. The research instrument used was a questionnaire to collect data from a sample group using the accidental sampling method and asking for their voluntary consent to answer the questionnaire. The sample group consisted of 30 participants. Data analysis was employed to calculate the mean and standard deviation of the statistics. The results are: 1) The perception of the information about the products of Pak Tho Organic Community Enterprise, which was disseminated through an infographic video, was at a high level, with an average score (𝑥̅ = 4.1, S.D. = 0.31). 2) The sample group showed high satisfaction with the infographic video, with a mean of 3.9 and a standard deviation of 0.3 (𝑥̅ = 3.9, S.D. = 0.3). The researchers concluded that the designed and created infographic video played a significant role in publicizing and promoting the Pak Tho Organic Community Enterprise products, making them well-known. The next study should consider additional factors that are expected to be related to video content creation on internet platforms in order to achieve even greater precision. Data should be gathered through in-depth interviews and a group-specific questionnaire. Separate sets of questions should be issued for TikTok users and non-TikTok users to obtain clear and accurate information consistent with reality.