Innovation Decision and Business Size in Relation to the Level of Agricultural Business Management among Agricultural Entrepreneurs in Pathum Thani Province

Abstract

This study aimed to (1) examine the level of agricultural business management among agricultural entrepreneurs in Pathum Thani Province, (2) investigate the level of innovation adoption and its relationship with business management performance, and (3) compare management levels according to business size. A quantitative research design was employed, and data were collected using a questionnaire as the research instrument from 400 agricultural entrepreneurs selected through stratified random sampling.The instrument was validated by three experts, yielding an Item–Objective Congruence (IOC) index of 0.91  . Reliability testing produced a Cronbach’s Alpha coefficient of 0.89. The findings revealed that the overall level of agricultural business management was high (Mean = 4.12, SD = 0.56), with the personnel dimension scoring the highest and the budgeting and financial resources dimension scoring the lowest. The overall level of innovation adoption was also high (Mean = 4.15, SD = 0.52). The t-test results indicated that entrepreneurs with high innovation adoption had significantly higher management scores than those with low innovation adoption (p < 0.05). ANOVA results showed that business size significantly affected management levels (p < 0.01), with large enterprises exhibiting the highest management performance. Recommendations for research results: Government agencies should have measures to promote the use of innovation, such as access to new technologies, knowledge exchange, and investment in technological tools to enhance production and management.