The Application of Touch Designer in Real-Time Interactive Projection for the Intangible Cultural Heritage Exhibition of Zhuhai’s Sanzao Crane Dance

บทคัดย่อ

This research aims to: 1) enhance audience immersion through interactive projection,      2) examine its role in fostering cultural identity and emotional connection with ICH, particularly among younger visitors, and 3) develop practical strategies and design guidelines for curators and exhibition designers. Utilizing TouchDesigner as the core technological platform, the study adopts a mixed-methods approach, combining experimental design, participant surveys, and qualitative interviews to evaluate audience responses. Results indicate that real-time interactive projection significantly increases immersion, encourages active participation, and strengthens both cultural identity and emotional engagement with the Sanzao Crane Dance. Moreover, younger audiences exhibit higher levels of engagement and appreciation when interactivity is incorporated, suggesting that digital tools can play a vital role in bridging generational gaps in cultural heritage appreciation. The study concludes by offering strategic recommendations for implementing interactive technologies in ICH exhibitions, emphasizing the importance of user-centered design, contextual storytelling, and technological adaptability. These findings contribute to the evolving discourse on the digitization of cultural heritage, providing actionable insights for curators, designers, and policymakers seeking to modernize ICH exhibition practices while preserving authenticity and cultural significance.