A Study of Thai Jewelry Uniqueness to Apply for Silver Jewelry Design Conforming to Contemporary User’s Need

Mantana Tongsupon, Kanoknet Pinitdankang

Abstract

A Study of Thai Jewelry Uniqueness to Apply for Silver Jewelry Design Conforming to Contemporary User’s Need has objectives to 1) Study
of 4 regionals identities of Thai Jewelry including Chiang Mai Province, Sukhothai Province, Nakhon Si Thammarat Province and Surin Province
2) Study Thai Jewelry Uniqueness and Jewelry User’s taste in Contemporary design style 3) Gathering data in 4 regionals identities of Thai Jewelry to Apply for Silver Jewelry Design Conforming to Contemporary design style which has rings, pendants, earrings 4) Satisfaction target group Assessment that cause to designing new style of Contemporary Silver Jewelry Design. The result of research following the objective including
1) Studying 4 regionals identities of Thai Jewelry including Chiang Mai Province, Sukhothai Province, Nakhon Si Thammarat Province and Surin
Province, The research concluded that 1) Chiang Mai Province Jewelery has style of shape and form comes from Geometry and flowers. Coloring silver and enamel black in some part of decorating gems and its has ancient pattern such as Kanok, Dok-Pikul, Chang. Manufacturing process is molding by hand which can shows nudge style. 2) Sukhothai Province Jewelery has style of shape and form comes from nature imitation such as leaf, flower, animal, daily user tool which has free form to create depends on needs of craftsman or customer. Some of pieces has Geometry form, silver coloring and many colors of enamelling such as red, yellow, blue, green. rarely decorate with gems. Naming and adding pattern by using reference of daily used tool such as Look- Peep, Look-Morn, Look-Prakham, Look-Klong, Look-Suum, Look-Krachao, Look-Trakor, Lai-kruewan. It’s comes with form of Citadel or Sanctuary will call in ancient name as Kumlai-Nang-phaya which comes from wall of Wat Nang-Phaya. Manufacturing process is molding by hand which can shows pressing style to spiral and bend to pattern then enamel for the last process 3) Nakhon Si Thammarat Province Jewelery has style of shape and form comes from Geometry fill with silver and gold enamel in black and Thai style pattern such as Kanok , Bai-Tate, Pra-Jumyarm, Phoom-Khaobin, Krajung, khon-khod, Buakwum, Bua-Ngari, Med-Bua. Manufacturing process is molding by hand which can shows enamel black style and last shading to artwork adding more beautiful in details and more valuable cost to make it known as “Krueng-Thom-Na-Korn” 4) Surin Province Jewelery has 2 styles such as 1) Ta-Kao or Earrings which has circle form of blooming flower 2) Pra-Guerm or Pra-Khum are in Geometry form and imitate daily used tool . Ta-Kao will coloring silver solid none of others color or
enameling. Ta-Kao has 13 patterns and Pra-Guerm has 13 patterns the same. Manufacturing process is molding by hand in ancient style techniques from the past predecessor.

2) study of specific characteristic and taste of contemporary accessory user, result of research shows that 100 people who answering  questionnaire evaluate most valuable each category following; female (85 percentage), ages 30-40 years old (41 percentage), government officer career (61 percentage), income more than 30,001 baht (49 percentage), Bachelor degree education (60 percentage), most impress to natural emulated shape and form (56 percentage), most impress to white color gem (38 percentage), most wanted new pattern exist on accessory with reducing detail styled but still have old identity (65 percentage) and most impress to hand make in production process (55 percentage) 3) Gathering data in 4 regionals identities of Thai Jewelry to Apply for Silver Jewelry Design Conforming to Contemporary design style which
has rings, pendants, earrings. The research concluded that Designing use Jewelery design principle to shows in Beautiful result, Creativity and
functional blending with each regional Jewel identities design in term of Shape, Form, Color, Pattern and Manufacturing Process following taste of
jewelry users. 4) Satisfaction target group Assessment that cause to designing new style of Contemporary Silver Jewelry Design The research concluded that 200 of Satisfaction target group Assessments from 4 regionals has average in Very Good level ( = 4.12)