Study of Consumer Attitudes and Approval of Home Decoration Products made from Manila Grass

Vuthipong Roadkasamsri

Abstract

This article is a research project to study Manila grass for the design and development of products for interior decoration by mixed methodology in quantitative methods with qualitative methods. The research with two purposes. 1) Study consumer behaviours, using the results for development Manila grass products that meet market demands and 2) Study the various properties of Manila grass in order to develop product for interior decoration The research methodology was conducted on pulp production. And develop the material from Manila grass into product design. Then evaluation of products and market survey consumer attitudes and approval. The survey was conducted with 100 working-age members of the general public. The results follow the first Research Purpose show that Manila grass can be transformed in many ways and can be turned into sheets that can be molded by pressing and pape rmache Process. The materials used in the design walls ornamental for Interior decoration. And the second Research Purpose, After product testing, the materials were used to design and create prototypes. The suitability of the material was evaluated according to its beauty, practicality, safety and value. The combined results were 4.41, which were ‘good’. The market survey showed that most of people in the sample group have decorated their homes using products made from plant fibres for three primary reasons: (1) to create a new ambience within the home, (2) because they liked the idea of creative recycling and (3) as souvenirs. The majority of consumers buy products in rectangular shapes, no larger than 50 centimetres, with a form that reflects cultural identity. The products have a natural beauty by material and are usually used to decorate the office or living room. For the most part, respondents are responsible for the decisions when decorating the home. There were a number of factors found to influence consumer behaviours: consumers were mostly interested in products with a visible local cultural identity (at a score of 4.74), sold at an appropriate price (at a score of 3.96), sold at shopping
centers in the metropolitan area. (at a score of 4.17) and with a fixed product guarantee (at a score of 3.87).