A Study of Lookthung Mor Lam Composition for Value Added Creation

Dr.Chinda Kaensombat

Abstract

The purpose of this research is to study on Lookthung Mor Lam composition for value added creation by qualitative research methodology. This research collected data from documents and field research with using structured interview form. The Lookthung Mor Lam composition for value added creation included the content composition and the melody composition. This research found that, on content composition, the composers had composed lyrics with uniqueness of using basis of language and straight words. The lyrics content reflected the context of community,  subsistence, art and culture and also the composers’ language ability. For the melody composition, there was an integration of folk melody style such as Khon Kaen style, Kalasin style, Toey style, Bang Fai dance style, Phuthai style, Lumplern style, Lumpan style with country songs melody and others. Moreover, in some songs, there also had an integrated instrumentals composition between E-san local music instruments and modern music instruments. Consequently, an aforementioned music composition style was a music composition adaptation for a new era of technology that led it to the commercial music industry that complied consumers’ value. This was a significant reason for composers on music content and melody composition development for value added creation.