ปรัชญาเศรษฐกิจพอเพียงกับความท้าทายใหม่ของการคุ้มครองผู้บริโภคในกิจการกระจายเสียงและโทรทัศน์ : วิเคราะห์ ประเมิน และพัฒนา

Abstract

The Article on “The Sufficiency Economy Philosophy and New Challenges in Broadcasting Consumers Protection : Analyze, Evaluation and Development” was a philosophy research using dialectic and discursive method. The research aimed to illustrate to explore on how to use the Sufficiency Economy Paradigm: 3 principles of being moderate, rational, immune and 2 conditions of cognition and virtue in the broadcasting consumer protection. It is stated that broadcasting consumer protection was a way to protect consumer both from and of broadcasting businesses. In this Digital Era, the broadcasting industry was argued to be facing new challenges in the new context. The result of this philosophy research explained the way to use the Sufficiency Economy Paradigm for work on broadcasting consumer protection to be adapted by related sectors and stake holders namely broadcasting regulator, broadcasting consumers/audiences and broadcasters. Creativity, Adaptivity, Collaboration and Requisivity were presented to be the way to the development of quality of people’s lives and the society.