FACTORS INFLUENCING THE USE OF 4G MOBILE NETWORK TECHNOLOGY IN PRACHUAP KHIRI KHAN
Keywords:
THE EVOLUTION OF 4G TECHNOLOGY, 4G LTE, MOBILE NETWORK, TECHNOLOGY ACCEPTANCE MODEL (TAM)Abstract
This research is to investigate the factors that influence the use of 4G mobile network technology based services of mobile telephone users in Prachuap Khiri Khan Province, Thailand. The guideline may be useful for operators to set their service policy and to develop customer services. This study uses the Technology Acceptance Model (TAM) as the conceptual framework and expands six external factors, which were derived from the literature review to study influencing mobile factors. Moreover, researchers used an online questionnaire to collect the aspects of mobile user information in Prachuap Khiri Khan Province. The target specified was a mobile user group who had an acknowledged 4G mobile network and numbered about 400 people. The data was analyzed by using SPSS.
The results indicate that the Perceived Ease of Use (PEOU), Perceived Usefulness (PU), Attitudes toward Use (ATU), Technology Trust (T), Quality of Service (QS) and Quality of Network (QN) are the factors that influenced the use of 4G mobile network technology in Prachuap Khiri Khan Province.
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