The South Korea export policy on cultural contents

Abstract

Republic of South Korea announced the soft power policy about “Cultural Content”, that Korean language called “Hallyu” (Korean Wave). This policy is matter for oversea expansion to strengthen the cultural content ecosystem, which government directly supported the content industry and indirect support their economic system. This paper aims to study the Korea Policy oversea expansion of Hallyu and impact from this policy interm of succession, economic value and growing trends. This study is documentary research that reviews the literature on the subject for designing the policy to suggest future directions and new perspective for Thailand policy. This paper was found that South Korea succeeds from their policy. This successful has boosted their economic growth, which specific for many industries continue growing for example electronic, fashion, cosmetic, medicine, tourism, and other. The suggestion for Thai government, there should be set the policy to promote the production and expansions of cultural content, which Thailand have more a unique identity and traditional culture. This policy could be communicated Thailand products and services. The regulator such as The National Broadcasting Telecommunication Commission (NBTC) should publish the strategy to support the high quality content production and oversea expansion by using the new chance from new media landscape.