The Yard Hostel Amid the COVID-19 Outbreak
Keywords:
Hotel, Sufficiency Economy, Hotel, Sufficiency Economy, COVID-19, Pandemic, Pandemic, ResilienceAbstract
In the middle of the coronavirus pandemic, The Yard Hostel, a 600-square-meter area of land in the Ari neighborhood in Thailand, faces the challenge of an ongoing economic crisis because of a dramatic drop in the number of customers due to travel restrictions and border closures. The Yard was founded by two former female engineers, Ms. Amornrat Amornsirichairat (Som Yai) and Ms. Atiporn Sancharoen (Som Lek), based on the philosophy of the sufficiency economy. “Resilience” is one of the key principles essential to guiding the proprietors’ decision-making when The Yard is confronted with a complex problem, in this case economic uncertainty due to the coronavirus pandemic. Given the lack of foreign customers that have been a major source of income, The Yard has opened another business line—The Yard Grocery. With the spread of this infectious disease, causing economic hardship, the concepts of the sufficiency economy, in particular “resilience,” allow The Yard’s owners to make rational decisions in order to cope with many tough problems amid the COVID-19 pandemic.
References
Absolutely in love. (2020). Retrieved September 7, 2020, from TripAdvisor website:
https://www.tripadvisor.com/Hotel_Review-g293916-d7893486-Reviews-
The_Yard_Hostel-Bangkok.html#REVIEWS
Amazing hostel! (2020). Retrieved September 7, 2020, from TripAdvisor website: https://
www.tripadvisor.com/Hotel_Review-g293916-d7893486-Reviews-The_Yard_
Hostel-Bangkok.html#REVIEWS
Avery, G. C., & Bergsteiner, H. (2016). Sufficiency thinking : Thailand’s gift to an
unsustainable world. (G. C. Avery & H. Bergsteiner, Eds.). Allen & Unwin.
Baum, T., Mooney, S. K. K., Robinson, R. N. S., & Solnet, D. (2020). COVID-19’s impact
on the hospitality workforce – new crisis or amplification of the norm?
International Journal of Contemporary Hospitality Management, 32(9),
-2829.
Bergsteiner, H., & Dharmapiya, P. (2016). The Sufficiency Economy Philosophy Process.
In G. C. Avery & H. Bergsteiner (Eds.), Sufficiency thinking Thailand’s gift to
an unsustainable world (pp. 32–52). Sydney: Allen & Unwin.
Bloomberg News. (2020, September 3). Moment of truth approaches for covid
vaccine frontrunners. Bangkok Post. Retrieved from https://www.bangkokpost.
com/world/1979395/moment-of-truth-approaches-for-covid-vaccinefrontrunners
Brown, N. A., Orchiston, C., Rovins, J. E., Feldmann-Jensen, S., & Johnston, D. (2018).
An integrative framework for investigating disaster resilience within the hotel
sector. Journal of Hospitality and Tourism Management, 36, 67-75.
Calvasina, E. J., & Boxx, W. R. (1975). Efficiency of Workers on the Four-Day Workweek.
Academy of Management Journal, 18(3), 604-610.
Eisenberg, R. (2020). The 4-Day Workweek: Has Its Time Come? Forbes. Retrieved
from https://www.forbes.com/sites/nextavenue/2020/02/06/the-4-dayworkweek-
has-its-time-come/#5ada5d0b51d0
Giousmpasoglou, C., Marinakou, E., & Zopiatis, A. (2021). Hospitality managers in
turbulent times: the COVID-19 crisis. International Journal of Contemporary
Hospitality Management, ahead-of-print(ahead-of-print). https://doi.org/
1108/ijchm-07-2020-0741
Going the extra...YARD. (2019). Retrieved September 7, 2020, from TripAdvisor website:
https://www.tripadvisor.com/Hotel_Review-g293916-d7893486-Reviews-
The_Yard_Hostel-Bangkok.html#REVIEWS
Good vibez, but a little worn down. (2020). Retrieved September 6, 2020, from Trip
Advisor website: https://www.tripadvisor.com/Hotel_Review-g293916-d7893486-
Reviews-The_Yard_Hostel-Bangkok.html#REVIEWS
Han, H., & Hyun, S. S. (2018). Eliciting customer green decisions related to water saving
at hotels: impact of customer characteristics. Journal of Sustainable Tourism,
(8), 1437-1452.
Head, J. (2020, March 13). Coronavirus: Tourism in Thailand hit by Covid-19. BBC.
Retrieved from https://www.bbc.com/news/business-51796812
Kansuntisukmongkol, K. (2017). Philosophy of sufficiency economy for communitybased
adaptation to climate change: Lessons learned from Thai case studies.
Kasetsart Journal of Social Sciences, 38(1), 56-61.
Mongsawad, P. (2012). The philosophy of the sufficiency economy: a contribution to
the theory of development. Asia-Pacific Development Journal, 17(1), 123-143.
Olarn, K., & Gan, N. (2020, September 3). Thailand managed 101 days without local
coronavirus cases. Will it open borders soon? CNN. Retrieved from https://
edition.cnn.com/travel/article/thailand-100-days-coronavirus-free-intl-hnk/
index.html
Paraskevas, A., & Quek, M. (2019). When Castro seized the Hilton: Risk and crisis
management lessons from the past. Tourism Management, 70, 419-429.
Patrick, W. (2017). The Open Book: What Your Reading Choices Say About You.
Psychology Today. Retrieved from https://www.psychologytoday.com/us/blog/
why-bad-looks-good/201712/the-open-book-what-your-reading-choicessay-
about-you
Phoonphongphiphat, A. (2021). COVID wave crushes Thailand’s already hobbled tourism
sector. Nikkei Asia. Retrieved from https://asia.nikkei.com/Business/Businesstrends/
COVID-wave-crushes-Thailand-s-already-hobbled-tourism-sector2
Plumridge, N. (2019, April 12). Up and coming Ari: exploring Bangkok’s hip new
neighbourhood. Lonely Planet. Retrieved from https://www.lonelyplanet.com/
articles/coming-ari-exploring-bangkoks-hip-new-neighbourhood
Possibly the best hostel i’ve ever stayed in !! (2020). Retrieved September 9, 2020,
from TripAdvisor website: https://www.tripadvisor.com/Hotel_Review-g293916-
d7893486-Reviews-or15-The_Yard_Hostel-Bangkok.html#REVIEWS
Reuters. (2020, April 13). Covid-19 outbreak ‘could kill 10m Thai jobs.’ Bangkok Post.
Retrieved from https://www.bangkokpost.com/business/1898955/covid-19-
outbreak-could-kill-10m-thai-jobs
Thanthong-Knight, R. (2020, September 10). Thailand Tourism Body Pushes for Open
Borders With Some Nations. Bloomberg. Retrieved from https://www.bloomberg.
com/news/articles/2020-09-10/thailand-tourism-body-pushes-for-openborders-
with-some-nations
Tritto, A. (2020). Environmental management practices in hotels at world heritage
sites. Journal of Sustainable Tourism, 28(11), 1911-1931.
Ubonsri, B., & Pannun, A. (2013). A Study of Applying Sufficiency Economy to Lifestyles
and use of Resources at Community Levels. Procedia Environmental Sciences,
, 976-983.
Vo-Thanh, T., Vu, T. Van, Nguyen, N. P., Nguyen, D. Van, Zaman, M., & Chi, H. (2020).
How does hotel employees’ satisfaction with the organization’s COVID-19
responses affect job insecurity and job performance? Journal of Sustainable
Tourism, 29(6), 907-925
Wahlberg, T. A., Ramalho, N., & Brochado, A. (2017). Quality of working life and
engagement in hostels. Tourism Review, 72(4), 411-428.
Warr, P. (2007). Happiness, the Sufficiency Economy and the Middle Way. Chulalongkorn
Journal of Economics, 19(3), 305-321.
World Bank. (2020). Thailand Economic Monitor June 2020: Thailand in the Time of
COVID-19. Retrieved from https://www.worldbank.org/en/country/thailand/
publication/thailand-economic-monitor-june-2020-thailand-in-the-time-ofcovid-
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 NIDA Case Research Journal
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
