Evaluation of Philippine Broadcast Networks’ Implementation Practices on Program Standards

Abstract

The primary objective of this study was to find out whether the implementation practices on program standards of radio networks in the Philippines are aligned with the existing broadcast code of the Philippines created by the Kapisanan ng mga Brodkaster ng Pilipinas (KBP) or Association of Broadcasters of the Philippines, a self-regulating body that has the sole power to monitor and police its member stations. The researchers selected the respondents based on the following criteria: (1) active member of KBP; (2) the regions in Luzon, Visayas and Mindanao with the most number of AM radio stations according to the National Telecommunications Commission (NTC); and (3) the top two leading radio networks per identified region according to Kantar Media, the commissioned survey firm of KBP.

Content analysis was used to evaluate the program standards and policy-making procedures of radio networks. The effective broadcast strategies stipulated in the conceptual framework were used as indicators to guide the researchers for coding.

Majority of the program standards of subject radio stations in Luzon, Visayas and Mindanao are partially aligned with the existing broadcast code of the Philippines created by KBP. However, the policy-making procedures of almost all subject radio stations are not aligned with the aforementioned code.