The components of yoga destination development: a Thailand case study

Abstract

This article emphasis on study about the components of yoga destination development: A Thailand case study which has objective are 1) to study core resources components of yoga destination development 2) to study supporting resources components of yoga destination development. The qualitative research methodology was used for this study. In addition, the qualitative data were collected by semi-structure interview from 20 relevant yoga developing stakeholders which were public sectors, yoga entrepreneurs and yoga instructors, analyzed by content analysis.

The results reveled that, firstly, core resources components of yoga as led to efficiency destination development were; the readiness of space and equipment, the surrounding attractions, the famous of yoga destination, the safety, the expertise of yoga instructors, the service quality, the authenticity of yoga, the well-being activities and a variety type of yoga. Secondary, supporting resources components of yoga as led to efficiency destination development were; the accessibility, the facilities and amenities, accommodation, a variety of tourist attraction, the local infrastructures and the promoting policy of yoga destination.

Finding of this study could be analyzed and transformed to be guidelines the efficiency of yoga tourism development. Composed of components of the development of yoga tourism destinations in the core resources which is divided into 3 aspects: 1) the development of yoga studio 2) the development and enhancement of yoga tourism personnel and 3) the development and promotion of traditional characteristics of yoga and components of the development of yoga tourism destinations in terms of supporting resources.