Publicare Medical School Case Study

Authors

  • Chiraprapha Tan Akaraborworn
  • Oranuch Pruetipibultham

Keywords:

Employee Engagement, Health care, Quality of Work Life, Organization Diagnosis

Abstract

Publicare Medical School, a leading medical school in Thailand, had encountered several current problems in people management during the year 2011. Clinical Professor Songkrit Kamolvej, M.D., the deputy dean of HR department called Nicha, a consultant from Galaxy Consulting Company, to come back to conduct employee engagement survey for the Publicare Medical School in 2012 after she first ran this survey in 2009. Dr. Songkrit has witnessed some problems in HR system since the university was transformed to autonomous university in 2010. Thanya, the HR director of the medical school, has introduced the employee engagement survey as an organization diagnosis tool to Dr.Songkrit. They both agreed to use this survey to investigate the significant factors that have impacted the engagement levels in different groups of employees, and to obtain information essential to conducting future organizational change and development.

The consulting team used the mixed method, including quantitative and qualitative studies to ensure the reliability of the study. The surveyresults from 2009 and 2012 were compared at the end of the case for the case readers to discuss on: What differences did you notice in the research results between 2009 and 2012? What could be the possible reasons behind those changes? Also, this case can be used to educate professional consultants to prepare the information to conduct the focus-group interviews and/or to review the school document.

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How to Cite

Akaraborworn, C. T., & Pruetipibultham, O. (2014). Publicare Medical School Case Study. NIDA Case Research Journal, 6(2), 62–85. Retrieved from https://so04.tci-thaijo.org/index.php/NCRJ/article/view/27677