Published: 15-12-2016

Case Study

From Spa to Wellness: Jirung’s Intellectual Capital Strategy

Wuttigrai Ngamsirijit

1-24

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Starbucks Coffee vs. Starbung Coffee: A Win/Win Possibility on the Trademark Infringement Issue

Wichian Lattipongpun

25-63

PDF

Social Capital and the Ability to Manage Water Resources: A Study of the Women’s Groups in Ban Chua Fi, Pattalung Province

Supannee Chaiumporn, Renliang Li

64-91

PDF

The Dynamic Formulation of a Complaint in a Thai Service Encounter: A Case Study

Nattana Leelaharattanarak

92-145

PDF

“Health for All” or “Health by All (?)” Developing Health Management Capacity Indicators for Local Governments in Thailand

Tatchalerm Sudhipongpracha

146-169

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