Vol. 8 No. 2 (2016): NIDA CASE RESEARCH JOURNAL

Case Study

• From Spa to Wellness: Jirung’s Intellectual Capital Strategy

  Wuttigrai Ngamsirijit

  1-24

  • PDF

• Starbucks Coffee vs. Starbung Coffee: A Win/Win Possibility on the Trademark Infringement Issue

  Wichian Lattipongpun

  25-63

  • PDF

• Social Capital and the Ability to Manage Water Resources: A Study of the Women’s Groups in Ban Chua Fi, Pattalung Province

  Supannee Chaiumporn, Renliang Li

  64-91

  • PDF

• The Dynamic Formulation of a Complaint in a Thai Service Encounter: A Case Study

  Nattana Leelaharattanarak

  92-145

  • PDF

• “Health for All” or “Health by All (?)” Developing Health Management Capacity Indicators for Local Governments in Thailand

  Tatchalerm Sudhipongpracha

  146-169

  • PDF