ความเข้มแข็งในการสานพลังเพื่อการฟื้นฟูและอนุรักษ์ทรัพยากรการท่องเที่ยวชุมชนขององค์กรปกครองส่วนท้องถิ่นในพื้นที่ภาคเหนือตอนบน

Jariya Koment; Chalermchai Panyadee; Arunroj Pwongsuwan

Authors

Jariya Koment School of Administrative Studies, Maejo University, Thailand
Chalermchai Panyadee School of Administrative Studies, Maejo University, Thailand
Arunroj Pwongsuwan School of Tourism Development, Maejo University, Thailand

Keywords:

public policy process, synergy, rehabilitation and resources conservation, tourism resources, local administrative organizations

Abstract

The objectives of this study were to: 1) examine the consistency of roles and responsibilities of local administrative organizations (LAOs) in the rehabilitation and conservation of community tourism resources before and during the COVID-19 pandemic; 2) investigate the public policy creation process and the strength of synergy in rehabilitating and conserving community tourism resources; 3) analyze factors contributing to the strength of synergy in these efforts; and 4) develop policy recommendations to enhance the synergy of LAOs in rehabilitating and conserving community tourism resources. This research employed a mixed-methods approach. The quantitative component involved a survey using questionnaires administered to a sample of 103 LAOs in Upper Northern Thailand. The data were analyzed using descriptive and inferential statistics, specifically multiple regression analysis. The qualitative component consisted of in-depth interviews with three chief executives of LAOs and a small group discussion with 15 stakeholders, analyzed using content analysis. The findings revealed that LAOs are responsible for the rehabilitation and conservation of resources in accordance with their legal mandates, with their roles remaining consistent before and during the COVID-19 pandemic. The study of the public policy formulation process showed a high level of practice (x̅ = 3.43, SD = 0.98). The overall strength of synergy was also assessed as high (x̅ = 3.66, SD = 1.04). Factors contributing to the strength of synergy included a collaborative learning system, leaders’ ability to manage networks, the presence of regulations and laws for resource management, and allocated budgets for the maintenance of natural resources. Collectively, these factors explained 47.5% of the variation in the strength of synergy (R² = 0.475, F = 12.297, p < 0.01). The study provides three key policy recommendations to strengthen synergy in rehabilitating and conserving community tourism resources: 1) developing a master plan for the systematic rehabilitation and conservation of natural resources and the environment; 2) conducting thorough surveys and compiling a comprehensive database of natural resources and environmental assets within LAO jurisdictions; and 3) fostering partnerships with public networks to ensure sustainable management of tourism resources.

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