Innovative Behavior of Commercial Bank Employees in Khon Kaen Province

Authors

  • Khwanruedee Ponchaitiwat Faculty of Business Administration and Accountancy Khon Kaen University
  • Warunya Silamom College of graduate study in management Khon Kaen University

Keywords:

Innovative behavior, Commercial bank employees, Commercial bank

Abstract

The objectives of this study were to (1) create the instruments for measuring innovative behavior, (2) study innovative behavior of commercial bank employees in Khon Kaen province. The study was conducted through both qualitative and quantitative research method for creating the tools to collect the data including the questionnaires with 321 samples-commercial bank employees in Khon Kaen province. The research findings revealed that in the part of analyzing through Exploratory Factor Analysis can be divided into 4 elements: 1) seeking new knowledge and concepts 2) applying knowledge in work 3) sharing knowledge and acceptance of adoption and 4) preserving knowledge and supporting new concepts as for the study of innovative behavior, it was found that the samples had a high level of opinions about innovative behavior. Except for the elements of knowledge preservation and supporting new concepts with moderate levels.  

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Published

2021-04-30

How to Cite

Khwanruedee Ponchaitiwat, & Warunya Silamom. (2021). Innovative Behavior of Commercial Bank Employees in Khon Kaen Province. KKU Research Journal (Graduate Studies) Humanities and Social Sciences, 9(1), 17–34. Retrieved from https://so04.tci-thaijo.org/index.php/gskkuhs/article/view/220766

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Section

บทความวิจัย (Articles)