Expectations, Satisfaction and Loyalty’ s Customer of Services at U-Services (Thailand) Co., Ltd.

  • Surachai Mulsan สาขาวิชาการบริหารการสื่อสารการตลาดและองค์กร มหาวิทยาลัยศรีปทุม วิทยาเขตชลบุรี
  • Pariya Rinrattanakorn บัณฑิตวิทยาลัย มหาวิทยาลัยศรีปทุม วิทยาเขตชลบุรี
Keywords: Expectation, Satisfaction, Loyalty


This study aimed to determine the expectation, satisfaction and loyalty of subscribers to the service of the Company - Services (Thailand), conducted with customers of a total of 420 samples using. questionnaires were used to collect data. The hypotheses were tested by One-Way Analysis of Variance and Pearson's correlation coefficient results showed that the company - Services (Ireland) Limited are expected to use the services of the very highest quality. While satisfied with the service that the customer satisfaction levels and found that users are loyal to the service at a high level. The hypothesis testing found that users with different types of industries. Are expected to use the company's services - Services (Thailand) Limited has different expectations of service quality. Correlated with satisfaction with all aspects of the service users and found that satisfaction with all aspects of service. Relationships with devotion in the service of users of the company - Services (Thailand) Limited.


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How to Cite
Mulsan, S., & Rinrattanakorn, P. (2020). Expectations, Satisfaction and Loyalty’ s Customer of Services at U-Services (Thailand) Co., Ltd. KKU Research Journal (Graduate Studies) Humanities and Social Sciences, 8(1), 140-152. Retrieved from https://so04.tci-thaijo.org/index.php/gskkuhs/article/view/241445
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