Digital Marketing Strategy Conceptual Framework for Snack Retail Business

Authors

  • Dr.Thirawut Saengmaneedech Lecturer, General Management Program, Faculty of Management Science, Muban Chombueng Rajabhat University
  • Dr.Nongluck Permchart Assistant Professor, General Management Program, Faculty of Management Science, Muban Chombueng Rajabhat University
  • Apichet Khamlert Lecturer, General Management Program, Faculty of Management Science, Muban Chombueng Rajabhat University
  • Dr.Pirun Chinachot Lecturer, General Management Program, Faculty of Management Science, Muban Chombueng Rajabhat University
  • Dr.Apiluck Thammawimutti Lecturer, General Management Program, Faculty of Management Science, Muban Chombueng Rajabhat University

Keywords:

Conceptual framework, Digital marketing strategy, Snack retail business

Abstract

This academic article aims to synthesize the conceptual framework for digital marketing strategies for the snack food retail business. By using a synthesis of theory and related research which has been developed into a conceptual framework that uses digital marketing concepts and theories, including: 1) Connections 2) Conversations 3) Co-Creation 4) E-Commerces 5) Community It is a theory of analysis. The process starts with studying Current situation, problems and obstacles, internal and external environment. To formulate a strategy and propose digital marketing strategies for the snack food retail business. To link to the digital marketing strategy of the snack food retail business.

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Published

2024-06-03

How to Cite

Saengmaneedech, D. ., Permchart, D. ., Khamlert, A. ., Chinachot, D. ., & Thammawimutti, D. . (2024). Digital Marketing Strategy Conceptual Framework for Snack Retail Business. KKU Research Journal (Graduate Studies) Humanities and Social Sciences, 12(1), 1–13. Retrieved from https://so04.tci-thaijo.org/index.php/gskkuhs/article/view/269908

Issue

Vol. 12 No. 1 (2024)

Section

บทความทางวิชาการ

License

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.