Language Strategies Used for Online News Headlines
Keywords:
Language usage, Online news, Headlines, Mass mediaAbstract
This research aims to study the use of words and communication of meaning in online news headlines from www.thairath.co.th and www.khaosod.co.th published during 1st January to 31st March 2019. The results of the study showed that most reporters used words with connotative meanings to induce readers to follow the news content. Words used could be divided into two main groups. The first group of words with well-known connotative meaning which account for 28 percent, contains two subgroups: 1. words with changed meaning accounting for 71 percent; and 2. new words accounting for 29 percent. The second group of words with specific connotative meaning according to the context of news content or social context accounts for 72 percent from: 1. Reporters, 2. Sayings of quotes people, 3. Online social media, and 4. Specific group. This research shows that, in online society, newspaper media is both leader and follower of language usage at the same time. They are influential media that directs language usage of the society.
References
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Doctorsun. (2012). Dtìng. Retrieved from https://dictionary.sanook.com/search/dict-user. (In Thai)
Kanchanachitra, M. (2014). má-nút bpâa gàp wát-tá-ná-tam dtàang wai. Retrieved from http://www2.ipsr.mahidol.ac.th/ newsletter/ index.php/2012-11-08-03-49-15/mnu-vol34-no6/98-popdev-vol-34-no-6/227-2014-07-31-04-04-31.html. (In Thai)
Khabune, T. (2014). The Analyses of Language Used in Headlines of Thairath Newspaper. Journal of Humanities, Naresuan University.11 (2), 114 (In Thai)
Khaosod. (2019). Jáy ráan lâap chee-wít pang mâi mee têe yeun láew took dàa gin dèk bpèrt song bpom tá-hăan hăai sùt ton jâeng dtam-rùat. Retrieved from https://www.khaosod.co.th. (In Thai)
__________. (2019). Mâi tíng gan bík daeng yók hŏo hâi gam-lang jai pon-tá-hăan yìap gàp rá-bèrt sàng bpoon bam-nèt dtem têe. Retrieved from https://www.khaosod.co.th. (In Thai)
__________. (2019). Săao woi làek dohn gôo pai sîng bìat dtòk klong pang lé gòn dohn kùt yáp chá-nít năng kon-lá múan. Retrieved from https://www.khaosod.co.th. (In Thai)
__________. (2019). Sà-wăn lôm bpèrt òk naai bàep nùm yàak doo săao gâe pâa pàan jor sùt táai soon ngern free. Retrieved from https://www.khaosod.co.th. (In Thai)
__________. (2019). Woi tee wee jor dam wan râek sì rôht pôht săy-ree pâap keun maa am-nâat tèuan keun bpai. Retrieved from https://www.khaosod.co.th. (In Thai)
__________. (2019). Yón chom klíp săa-hàyt pí-tee gon săao chông gâo dohn bplòt fáa pàa sâyn raai gaan dee bàyt. Retrieved from https://www.khaosod.co.th. (In Thai)
Kongsungnen, B. (1999). An analysis of headlines of the BangkokPost and the nation on the meaning of vocabulary and the structures of sentences and phrases. Master’s thesis, Thaksin University, Thailand. (In Thai)
Naksakul, K. (2013). klang kwaam róo • yohn pèuak rón. Retrieved from https://royin.go.th. (In Thai)
Naksakul et al. (1978). Thai language usage. Bangkok: klét-tai. (In Thai)
Nedjaroen, N. (2017). Linguistic Strategies in Clickbait Headlines of Online News. Journal of the Faculty of Arts, Silpakorn University, 39(2), 237-263. Retrieved from https://www.tcithaijo.org/index.php/jasu/ article/view/185178. (In Thai)
Poriuzl. (2016). hŭa-rón. Retrieved from https://storylog.co/story/57b1dc1a564a805c1a996ef5. (In Thai)
Sangkaew, T. & Pankaew, A. (n.d.). Amnesty ‘măo kàyng’. Retrieved from http://wiki.kpi.ac.th/index.php?title. (In Thai)
Sattayatham, S. (2019). à-dèet gor-gor dtor kăi kwaam măai • bàt kà-yàyng • lông hŏnbprì sà-naa • chée bpen sàp-mài • pêrng kít kón. Retrieved from https://www.thairath.co.th/news/politic/1531995. (In Thai)
Thairath. (2019). à-dèet daao dang grà-dtûn hŏng daeng séu kâeng mài taen lóf rayn. Retrieved from https://www.thairath.co.th. (In Thai)
__________. (2019). à-dèet gor-gor dtor kăi kwaam măai bàt kà-yàyng lông hŏn bprìt-sà-năa chée bpen sàp mài pêrng kít kón. Retrieved from https://www.thairath.co.th. (In Thai)
__________. (2019). bua kăao lâi yam nák chók mĕe kăao kwáa chai sèuk on sà-dtâa fai. Retrieved from https://www.thairath.co.th. (In Thai)
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__________. (2019). choo-wít kam-nuan jàp kûa rát-tà-baan bàep mâi chái krêuang kít lâyk ror doo ngoo hào yáai rang. Retrieved from https://www.thairath.co.th. (In Thai)
__________. (2019). dtam-rùat jaeng klíp pôr hŭa rón àt klíp jàp dèk săam kùap mâi sŭam mùak gan nòk. Retrieved from https://www.thairath.co.th. (In Thai)
__________. (2019). goo-roo tam naai pŏn pree-mia-lêek keun née hŏng reua pĕe sĭng bpeun mee teem páe. Retrieved from https://www.thairath.co.th. (In Thai)
__________. (2019). lôok năng sà-teuan raa-chan dtàeng dtâng see daan kum teem rôp song sà-dtâa dang jòr dohn chêuat. Retrieved from https://www.thairath.co.th. (In Thai)
__________. (2019). lúang kor ngoo hào john sàep tam tee séu tong nai ráan kŏng dtam-rùat chái jang-wà plĕr wîng nĕe dtòr nâa. Retrieved from https://www.thairath.co.th. (In Thai)
__________. (2019). ní-rá-tôht-sà-gam sùt soi hăa-yá-ná pêua tai lung gam-nan bpàn móp lúk heu kàp lâi yîng lák. Retrieved from https://www.thairath.co.th. (In Thai)
__________. (2019). plòh èek má-nút bpâa nian nâng dtàk kon bon bee tee àyt jon dtông sà-là têe nâng hâi. Retrieved from https://www.thairath.co.th. (In Thai)
__________. (2013). rát-tà-baan glàp lam mâi sòng dtua săao saa ù ฯ bík jóhk doo lae jon gwàa lée pai bpai bprà-tâyt têe săam. Retrieved from https://www.thairath.co.th. (In Thai)
__________. (2019). Song ngern deuan bùak bîa líang rá-dàp kŭn pon gong sà-làak mâi tam-má-daa nâa ìt-chăa sùt. Retrieved from https://www.thairath.co.th. (In Thai)
__________. (2019). sù-daa-rát gàp faen kláp dtaam dtìng têe mâi dâai ráp chern. Retrieved from https://www.thairath.co.th. (In Thai)
The Royal Institute Dictionary 2011, (2013). Bangkok. Siri Wattana Interprint. (In Thai)
The Royal Institute Dictionary of New Words volumes 1-2, (2014). Bangkok. Nanmee Book Publishing. (In Thai)
The Royal Institute Dictionary of New Words volume 3, (2011). Bangkok. Union Ultra Violet Co., Ltd. (In Thai)
Wajanaauksorn, B. (2018). tam-mai dtìng bprà-wàt yôr kwaam dtìng. Retrieved from https://becommon.co/culture/kpop-fan-vol1/. (In Thai)
Wittayarath, S. (2002). News Reporting: Principals and Technics. Bangkok: Rajabhat Institute Suan Sunandha Book Center. (In Thai)
Doctorsun. (2012). Dtìng. Retrieved from https://dictionary.sanook.com/search/dict-user. (In Thai)
Kanchanachitra, M. (2014). má-nút bpâa gàp wát-tá-ná-tam dtàang wai. Retrieved from http://www2.ipsr.mahidol.ac.th/ newsletter/ index.php/2012-11-08-03-49-15/mnu-vol34-no6/98-popdev-vol-34-no-6/227-2014-07-31-04-04-31.html. (In Thai)
Khabune, T. (2014). The Analyses of Language Used in Headlines of Thairath Newspaper. Journal of Humanities, Naresuan University.11 (2), 114 (In Thai)
Khaosod. (2019). Jáy ráan lâap chee-wít pang mâi mee têe yeun láew took dàa gin dèk bpèrt song bpom tá-hăan hăai sùt ton jâeng dtam-rùat. Retrieved from https://www.khaosod.co.th. (In Thai)
__________. (2019). Mâi tíng gan bík daeng yók hŏo hâi gam-lang jai pon-tá-hăan yìap gàp rá-bèrt sàng bpoon bam-nèt dtem têe. Retrieved from https://www.khaosod.co.th. (In Thai)
__________. (2019). Săao woi làek dohn gôo pai sîng bìat dtòk klong pang lé gòn dohn kùt yáp chá-nít năng kon-lá múan. Retrieved from https://www.khaosod.co.th. (In Thai)
__________. (2019). Sà-wăn lôm bpèrt òk naai bàep nùm yàak doo săao gâe pâa pàan jor sùt táai soon ngern free. Retrieved from https://www.khaosod.co.th. (In Thai)
__________. (2019). Woi tee wee jor dam wan râek sì rôht pôht săy-ree pâap keun maa am-nâat tèuan keun bpai. Retrieved from https://www.khaosod.co.th. (In Thai)
__________. (2019). Yón chom klíp săa-hàyt pí-tee gon săao chông gâo dohn bplòt fáa pàa sâyn raai gaan dee bàyt. Retrieved from https://www.khaosod.co.th. (In Thai)
Kongsungnen, B. (1999). An analysis of headlines of the BangkokPost and the nation on the meaning of vocabulary and the structures of sentences and phrases. Master’s thesis, Thaksin University, Thailand. (In Thai)
Naksakul, K. (2013). klang kwaam róo • yohn pèuak rón. Retrieved from https://royin.go.th. (In Thai)
Naksakul et al. (1978). Thai language usage. Bangkok: klét-tai. (In Thai)
Nedjaroen, N. (2017). Linguistic Strategies in Clickbait Headlines of Online News. Journal of the Faculty of Arts, Silpakorn University, 39(2), 237-263. Retrieved from https://www.tcithaijo.org/index.php/jasu/ article/view/185178. (In Thai)
Poriuzl. (2016). hŭa-rón. Retrieved from https://storylog.co/story/57b1dc1a564a805c1a996ef5. (In Thai)
Sangkaew, T. & Pankaew, A. (n.d.). Amnesty ‘măo kàyng’. Retrieved from http://wiki.kpi.ac.th/index.php?title. (In Thai)
Sattayatham, S. (2019). à-dèet gor-gor dtor kăi kwaam măai • bàt kà-yàyng • lông hŏnbprì sà-naa • chée bpen sàp-mài • pêrng kít kón. Retrieved from https://www.thairath.co.th/news/politic/1531995. (In Thai)
Thairath. (2019). à-dèet daao dang grà-dtûn hŏng daeng séu kâeng mài taen lóf rayn. Retrieved from https://www.thairath.co.th. (In Thai)
__________. (2019). à-dèet gor-gor dtor kăi kwaam măai bàt kà-yàyng lông hŏn bprìt-sà-năa chée bpen sàp mài pêrng kít kón. Retrieved from https://www.thairath.co.th. (In Thai)
__________. (2019). bua kăao lâi yam nák chók mĕe kăao kwáa chai sèuk on sà-dtâa fai. Retrieved from https://www.thairath.co.th. (In Thai)
__________. (2019). chaao tai róng kóht dtòi dòp săam kâeng cháang sèuk hâi oh-gàat nâa mài nát baa rayn. Retrieved from https://www.thairath.co.th. (In Thai)
__________. (2019). choo-wít kam-nuan jàp kûa rát-tà-baan bàep mâi chái krêuang kít lâyk ror doo ngoo hào yáai rang. Retrieved from https://www.thairath.co.th. (In Thai)
__________. (2019). dtam-rùat jaeng klíp pôr hŭa rón àt klíp jàp dèk săam kùap mâi sŭam mùak gan nòk. Retrieved from https://www.thairath.co.th. (In Thai)
__________. (2019). goo-roo tam naai pŏn pree-mia-lêek keun née hŏng reua pĕe sĭng bpeun mee teem páe. Retrieved from https://www.thairath.co.th. (In Thai)
__________. (2019). lôok năng sà-teuan raa-chan dtàeng dtâng see daan kum teem rôp song sà-dtâa dang jòr dohn chêuat. Retrieved from https://www.thairath.co.th. (In Thai)
__________. (2019). lúang kor ngoo hào john sàep tam tee séu tong nai ráan kŏng dtam-rùat chái jang-wà plĕr wîng nĕe dtòr nâa. Retrieved from https://www.thairath.co.th. (In Thai)
__________. (2019). ní-rá-tôht-sà-gam sùt soi hăa-yá-ná pêua tai lung gam-nan bpàn móp lúk heu kàp lâi yîng lák. Retrieved from https://www.thairath.co.th. (In Thai)
__________. (2019). plòh èek má-nút bpâa nian nâng dtàk kon bon bee tee àyt jon dtông sà-là têe nâng hâi. Retrieved from https://www.thairath.co.th. (In Thai)
__________. (2013). rát-tà-baan glàp lam mâi sòng dtua săao saa ù ฯ bík jóhk doo lae jon gwàa lée pai bpai bprà-tâyt têe săam. Retrieved from https://www.thairath.co.th. (In Thai)
__________. (2019). Song ngern deuan bùak bîa líang rá-dàp kŭn pon gong sà-làak mâi tam-má-daa nâa ìt-chăa sùt. Retrieved from https://www.thairath.co.th. (In Thai)
__________. (2019). sù-daa-rát gàp faen kláp dtaam dtìng têe mâi dâai ráp chern. Retrieved from https://www.thairath.co.th. (In Thai)
The Royal Institute Dictionary 2011, (2013). Bangkok. Siri Wattana Interprint. (In Thai)
The Royal Institute Dictionary of New Words volumes 1-2, (2014). Bangkok. Nanmee Book Publishing. (In Thai)
The Royal Institute Dictionary of New Words volume 3, (2011). Bangkok. Union Ultra Violet Co., Ltd. (In Thai)
Wajanaauksorn, B. (2018). tam-mai dtìng bprà-wàt yôr kwaam dtìng. Retrieved from https://becommon.co/culture/kpop-fan-vol1/. (In Thai)
Wittayarath, S. (2002). News Reporting: Principals and Technics. Bangkok: Rajabhat Institute Suan Sunandha Book Center. (In Thai)
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Published
2019-11-29
How to Cite
แสงอินทร์ (Saengin) ธ. (Theewara). (2019). Language Strategies Used for Online News Headlines. Journal of the Faculty of Arts, Silpakorn University, 41(2), 170–186. Retrieved from https://so04.tci-thaijo.org/index.php/jasu/article/view/228756
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