The Relationship between Linguistic Strategies and the Representation of Chinese Tourists at WWW.PANTIP.COM
A Critical Discourse Analysis Study
Keywords:
Representations, Linguistic Strategies, Chinese Tourist, www.pantip.com, Critical Discourse AnalysisAbstract
This research article focused on analyzing the relationships between linguistic strategies and the representation of the Chinese tourists at WWW.PANTIP.COM, using framework Fairclough’s Critical Discourse Analysis (1989). A sample of 350 comments was collected from 1st January - 30th April, 2009 from Pantip’s webboard. The results showed that Pantip community members conveyed sets of ideas about Chinese tourists and the both with positive and negative meanings using similar and different linguistic strategies. There were eight linguistic strategies encoding positive representation, portraying that Chinese tourists are good customers and create business opportunities for Thai people. Chinese tourists are a group of people who desire to the exposed to Thai arts and culture, they are thus considered quality people. On the other hand, there were 12 linguistic strategies encoding negative representation. They represent that Chinese tourists are a group of poor quality tourists, and those that, Thai people do not want to interact with. These representations were created by the members of WWW.PANTIP.COM who have the power to create the sets of idea and select some of the outstanding aspects of Chinese tourists. However, based on the analyses in social and cultural contexts, it was found that the sets of ideas of the in- group and out-group and the belief that the income generated by Chinese tourists is the main source of income of Thai people and has influenced the creation of such representations.
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