The Service of Inns in Muang District, Chiangmai Province

Abstract

This research aims to 1) study the service behavior of Inn by tourists. 2) Study the innovation service of Inn. The research in the following areas: 1) Sirilanna Hotel 2) Mo Rooms Chiang Mai Hotel 3) Log Home Boutique 4) Jangmuang Boutique House 5) Cozy Inn Chaingmai. The sample group is manager of hotel 10 people. Using the method of selecting matching purposive and sample group of Thai tourists questioned consist of 250 people. Using the method of selecting matching data. Total 300 people. The research was done by using the following 2 methods: 1) Questionnaires. 2) Interview data. The research found that:

1)Visitors to Inn, mostly female.Between 21-30 years old. Status have a Boyfriend /Girlfriend. Student/Student Career. The most commonly used tourist behavior is the one-night stay. Purpose is relax/travel. Stay at the hotel because it is located near the tourist attractions. Book a room through the website. The opinion of tourists using Inn. Have an opinion about the appeal. And the hotel is located near the community/tourist attraction. 2) Service innovation of Inn. The Inn business has strategies to attract tourists to use some of Inn, with a unique fall-off feature that distinguishes them from other hotels. And Impress the service to customers who use the hotel. And innovative services to customers such as booking through the website or services that bring convenience to customers.