Marketing Management That Affects The Decision-Making Process Of Condominium Purchase In Bangkok

Abstract

Research study Marketing management influencing the decision-making process of buying a condominium in Bangkok the objective is to study the marketing management that affects the decision to buy a condominium and to study the process of buying a condominium in Bangkok. Use demographic comparisons and in terms of marketing management (7P's) to affect the process of buying a condominium in Bangkok. To know how personal information and marketing arrangements affect the purchasing decision process. The results of this research can be used to study customer needs and develop marketing processes. Including the next research study

Demographic samples Most female Representing 53.30 percent, the most age range is 20-30 years, or 51.25 percent, the highest income range is less than 25,000 baht, or 35.76 percent. 65.60 per occupation, the most is Private company employee Accounted for 46.24 percent in all 7 aspects of marketing management found that the price process, personnel, product Physical characteristics Have the highest level of opinion

From comparison, it was found that in the demography that influenced the decision-making process. Not much of a difference There will be only in age and certain occupations that affect different decision-making processes Whole marketing management Seven aspects affect all of the different decision-making processes. It can be used to predict the decision-making process for purchasing a condominium in Bangkok, namely price, personnel and product processes. The most agreed upon will affect the decision-making process to buy a condominium in Bangkok.