Financial Innovation Influencing Decision to Use the Commercial Banks in the era of COVID-19

Abstract

This research aimed 1) to study the relationship of financial innovation and decision to use the commercial banks in the era of COVID-19 and 2) to study financial innovation influencing decision to use the commercial banks in the era of COVID-19. Samples consisted of people who used the commercial banks in Bangkok. Sampling was done of 400 customers. This study used the questionnaires and was the tools of collecting the data. The statistics were used by descriptive statistics, the percentage, average and standard deviation. The correlation was used to Pearson product correlation coefficient and a multiple linear regression with stepwise. The result of the study showed that most of the samples were female, 31-40 years of age, and completed a bachelor’s degree. Most of them were private companies’ employees and business owners with an average monthly income of 25,001–35,000 Baht. Financial innovation was influencing to using decision of the commercial banks in Bangkok with 4 factors included the big data, innovation ecosystem, technology infrastructure, and startup entrepreneur and a multiple linear regression equation: ŷ = .546 + .194 (X2) + .145 (X3) + .186(X4): R² = 0.667