The Causal Factors Influencing the Survival Development of A Business Enterprise of Zhangjiang City in The People’s Republic of China

Main Article Content

Liu Kai Hong
Suchart Praktayanon
Buraporn Kumboon
Thananwarin Kositkanin


This article aimed to (1) study the factors that influence the development of the survival of business organizations in Zhangjiang City; (2) analyze the composition of the causal factors influencing the survival development of a business enterprise in Zhangjiang City, China; and (3) develop a structural model of the causal factors influencing the development of business enterprise survival in Zhangjiang City, China. The sample consisted of 484 limited companies that have been operating in Zhangjiang for not less than 20 years, using a sample size based on the source of the business top 1000 (2015–2016): Sustainable Development Strategies. They were selected by the CEO, Spectrum, and special issues are collected at random with systematic sampling to represent the company's executive management. Using the means of a quantitative research instrument such as a questionnaire and related comments Data analysis is operated by statistics for social science using descriptive statistics and Inferential statistics with Computer programs and a linear structural equation model analysis program to present the causal factors that can influence the survival of the organization. The research results were as follows:

1. High-Performance organizations and Management can directly influence the positive performance towards the survival of the organization with a statistical significance of 0.01. Knowledge management does not have a direct positive influence on the survival of the organization with a path coefficient equal to 0.007.

2. Knowledge management has an indirect influence on the survival of the organization, with a statistically significant level of 0.05 and a coefficient path equal to 0.02.

3. The variables are interrelated and can explain the survival of the organization at 23 percent.

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How to Cite
Hong, L. K., Praktayanon, S., Kumboon, B., & Kositkanin, T. (2023). The Causal Factors Influencing the Survival Development of A Business Enterprise of Zhangjiang City in The People’s Republic of China. Journal of Multidisciplinary in Humanities and Social Sciences, 6(4), 2076–2089. Retrieved from
Research Articles


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