This journal is the 4th issue of the year 2023, the journal has been prepared to be assessed to certify the quality of the journal. The Thai Journal Citation Index (TCI) maintains the quality of the journal in accordance with international conditions and rules. Therefore, opportunities for researchers, academics, faculty, and students Have published an academic article or research article.

Editorial Team Thanks to the author Members and readers who have always been interested and trust in our journal and sincerely hope that the selected articles will be useful to all readers. Editors would like to thank all the experts for their kindness in reading and advise on revising research articles for better academic quality.

Finally, if readers have some suggestions for how to improve this journal more completely. The editorial staff welcomes you with great pleasure.

Published: 2023-08-29

Signification of Living Philosophy in Online Advertising

Waantip Pongpapan, Rattapol Chaiyarat


Earning Quality and Performance of Thai Listed Companies

Phaktheema Wongsamart, Phattnatcha Chotkunakitti


Infuences of Videos Viral on Purchasing Decisions of Franchised Beverage Customers

Irene Pongamornrath, Suprasith Jarupathirun, Chanongkorn Kuntonbutr, Chow Rojanasang


Strategy for Developing Excellence among Restaurant Entrepreneurs (SMEs) in Khon Kaen

Teedanai Kapko, Amornrat Techanok, Phrakhruwinaithon Worawuth Techathammo(Hainghia)