Communication Management Plan to Prevent Social Violence in the Digital Era

Abstract

This study aimed to: 1. create a management proposal and media governance mechanism to prevent social violence in the digital era; 2. study knowledge management and lifelong learning for future skills of mass media to prevent social violence in the digital era; 3. manage media literacy for youth to prevent social violence in the digital era; 4. develop a virtual media to prevent social violence in the digital era; and 5. create a communication management plan to prevent social violence in the digital era. The concepts and theories used were knowledge management, management, news value, media violence, media literacy, virtual media, and attitudes and behaviors (KAP). The research areas were in Bangkok and Nakhon Pathom Province. The population used in the study were media regulators, media executives, journalists, junior high school students, and kindergarten teachers in Nakhon Pathom Province and Bangkok. The research methods combined qualitative and quantitative methods, as well as research and development. Data were collected through surveys, in-depth interview forms, and group discussions to specify the factors in the creation of a communication management plan to prevent social violence in the digital era. The results were as follows:

1. The main factors in the creation of the communication management plan to prevent social violence in the digital era are divided into three groups: media organizations, professional journalism associations, and mass media cooperation.

2. Media organizations and professional journalism associations gained the knowledge of professional journalists.

3. Media organizations, professional journalism associations, primary school teachers, and parents gained media literacy knowledge. The developed virtual media and non-violence platforms can prevent media violence in primary schools and exchange knowledge to prevent social violence in the digital era.

4. The communication management plan to prevent social violence in the digital era was developed and presented to the public and three organizations.

The knowledge from this research on the plan of management to prevent social violence in the digital era is useful to government agencies, media organizations, professional journalism associations, primary school teachers, and parents to prevent media violence in the digital era.