The Model of Modern Management Influencing Sustainable Organization Development: A Case Study of Thai Smile Bus Company Limited
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Abstract
This article aimed to 1) study the model of modern management: strategic management, learning organization, and total quality management of Thai Smile Bus Company Limited; 2) study the level of sustainable organization development of Thai Smile Bus Company Limited; and 3) analyze the model of modern management influencing sustainable organization development of Thai Smile Bus Company Limited. This study was quantitative research. The researchers used the research questionnaire as an instrument to collect data. The questionnaires were distributed to 350 samples who are administrators and employees of Thai Smile Bus Company Limited. The statistics used in this study consisted of frequency, percentage, mean, standard deviation, and multiple regression analysis (MRA).
The research results were found as follows: 1) The model of modern management: Strategic management, learning organization, and total quality management of Thai Smile Bus Company Limited, in total, was at a high level; 2) Sustainable organization development of Thai Smile Bus Company Limited, in total, was at a high level; and 3) The model of modern management had an influence on sustainable organization development of Thai Smile Bus Company Limited at 77.0 Percent (Adjust R2 = .770), which can be ranked from higher to lower as follows: learning organization (Beta = .737, p < .01) strategic management (Beta = .342, p < .01) and total quality management (Beta = .245, p < .01) respectively. This research created a new body of knowledge about the model of modern management that has an influence on the sustainable organization development of Thai Smile Bus Company Limited, comprising of strategic management, learning organization, and total quality management.
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References
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