The Development of Thailand’s Tobacco Industry for Successful Management Toward Sustainable

Abstract

This article aims to 1) study the factors affecting the performance of the Tobacco Authority of Thailand, 2) study the success factors of the performance of the Tobacco Authority of Thailand, 3) study the management of organizational innovation in the level of innovation support of the Tobacco Authority of Thailand, and 4) find a guideline for the development of the Tobacco Authority of Thailand for success in sustainable management. The research design is qualitative research. The key informants are senior executives, experts in related fields, and 30 operational staff. The triangulation process analyzes data by interpreting and inductively constructing conclusions. Content analysis obtained from documents and interviews takes into account the context and uses descriptive writing. The results of the research are as follows:

1. Factors affecting the operations of the Tobacco Authority of Thailand are (1) changes in government policy that affect sales, (2) changes in consumer behavior that make people more concerned about their health, which result in a decrease in demand for tobacco products, (3) changes in the economy that result in a decrease in tobacco sales, and (4) changes in climate. All of these factors result in a decrease in sales, an increase in costs, and the need for strategies to be adjusted in order to survive and compete in the long term.

2. Factors for success in operations are (1) organizational management policy, (2) appropriate organizational structure, (3) efficient work system, (4) shared values, ​​(5) skills, (6) organizational commitment, and (7) leaders are good role models.

3. Organizational innovation management in terms of support level of innovation are (1) human resources, including personnel potential development; (2) creativity promotion; and (3) organizational culture, including promoting innovation culture, creating understanding of the importance of innovation knowledge.

4. Guidelines for the development of the Tobacco Authority of Thailand for success in management towards sustainability the economic aspect includes (1) increasing competitive potential, (2) expanding the market, and (3) generating income from other businesses. The social aspect includes promoting the livelihood of tobacco farmers, creating a good image for society, community development, and the environment. The success factors in operations (McKinsey 7s) are a basic conceptual framework covering various elements that are interconnected and affect each other. Organizational innovation management is a mechanism to drive development, while the Tobacco Authority of Thailand's development guidelines are the application of such practices to create sustainability in all dimensions.