A Study on the Living Transmission Strategies of Chaozhou Opera as Intangible Musical Heritage in Guangdong under the Perspective of Cultural-Tourism Integration
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Abstract
This study examined the dynamic inheritance of Chaozhou opera (Chaoju) within the context of cultural-tourism integration, focusing on the preservation of its authenticity and sustainable development. The research objectives included investigating strategies for Chaozhou opera’s transmission in tourism, analyzing the balance between cultural authenticity and public engagement, and evaluating the role of multi-stakeholder collaboration in heritage preservation. Using qualitative methods, including interviews with 32 stakeholders from Chaozhou, Shantou, and Jieyang, and data analysis through content analysis and case studies, the study revealed key findings: (1) The vitality of Chaozhou opera relied on adaptive performance forms, diverse presentation platforms, and digital engagement with younger audiences; (2) Challenges such as limited intergenerational transmission and tensions between commercialization and authenticity persist; (3) A balanced multi-stakeholder model combining state support, market participation, and digital strategies can enhance sustainable transmission. These findings contributed to strategies for safeguarding intangible cultural heritage while promoting its integration into regional tourism, offering actionable insights for cultural practitioners and policymakers.
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