The Development a Three-Language Online Electronic Comic Book Series Called “The Amazing Phetchaburi” (Chinese, English, and Thai)

Abstract

This article aimed 1) to create the three-language online electronic comic book series “The Amazing Phetchaburi” (Chinese, English, and Thai); 2) to assess the quality of the series, which was available in three languages; and 3) to evaluate user satisfaction with the series. The sample consisted of 419 participants, including learners, academics, and tourists, drawn from a population of 423 individuals interested in Phetchaburi craft guilds. They were selected using purposive sampling and Yamane’s formula with a margin of error of 0.05. The instruments for collecting data were a trilingual e-comic prototype, an expert evaluation form, and a user satisfaction questionnaire. Data were analyzed using descriptive statistics and content analysis. The research results were as follows: 1) The trilingual online e-comic was effectively developed into seven episodes. It incorporated Phetchaburi's cultural heritage, including stucco, wood carving, banana-stalk carving, and painting, into a fantasy-adventure narrative presented in a digital format accessible on multiple devices. 2) Five experts evaluated the e-comic from seven different angles (usability, content and storyline, language, illustrations, color and typography, character design, and values/benefits) and assigned an overall score of 4.22 with a standard deviation of 0.53, indicating high quality. 3) The trilingual online e-comic showed a consistently high level of satisfaction across all measured dimensions among the 419 participants. These findings suggest that trilingual e-comics serve as an effective tool for preserving and promoting cultural heritage while enhancing user engagement through digital storytelling.