Published: 2026-04-30

Full Issue

PDF_บทบรรณาธิการ - สารบัญ

Research Articles

Cultural Representations of Chizhou Nuo and Villagers’ Belief Systems from a Semiotic Perspective

Yao Wang, Wei Bi

535 - 552

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Digital Innovation and Social Media Strategies for Intangible Cultural Heritage: A Case Study of Pixiu Dance in Zengcheng, China

Lei Qiao, Yu-Pei Ku, Xing Yang, Ziliang Cao

553 - 572

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Exploring Language, Culture, And Self-Motivation: Thai Students’ Experiences in An Exchange Program in Dali, China

Anantakul Intarapadung, Hu Ying, Chonlatee Samerchure, Liu Xilin, Yang Xu, Yan Jinxia, Wiwat Lorsrichan, Yongyut Khamkhong

573 - 587

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Factors Affecting Purchase Intention and Consumption of Plant-Based Food Products for the Elderly and Product Development Guidelines: Bangkok Metropolitan

Busthsayarinth Kongkaew

588 - 607

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Factors Influencing the Motivation to Choose Basketball as a Sport Among Athletes at Chengdu Sport University

Dumeng He, Pongsatorn Sukityarn, Jakrin Duangkam, Kreeta Promthep

608 - 633

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From Cultural Consciousness to Cultural Confidence: Living Transmission and Innovative Methods for Yunnan Opera as Intangible Cultural Heritage

Luan Lan, Shang-Wen Wang

634 - 653

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Guidelines for Developing Teacher Competencies in teaching in the 21st Century in Zhejiang Higher Vocational Colleges, People’s Republic of China

Chen Ning, Narumon Sakpakornkan, Siranee Chutopama

654 - 670

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Instructional Design Using Constructivism and Blended Learning Approach to Enhance the Problem-Solving Ability of Undergraduate Students in China

Miao Zhang, Phunarat Phiphithkul, Supratra Wanpen

671 - 685

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Primitive Charm and Vernacular Vision: A Cross-Aesthetic Analysis of “Naive Taste” in Dali Bai Jiama Prints

Yang Xicheng, Atithep Chaetnalao

686 - 705

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The Culture of Chuxiong Yi Nationality “LaoHu Sheng”: The Original Human Art Study for Inheritance and Promotion

Yiyu Huang, Anucha Pangkesorn

706 - 724

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The Development a Three-Language Online Electronic Comic Book Series Called “The Amazing Phetchaburi” (Chinese, English, and Thai)

Kornkamon Thanarotrungrueang, Kamontip Rakkiattiyod

725 - 743

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The Impact of Digital Transformation, Consumer Decision Mechanism, and New Product Design Planning on Sustainable Competitiveness in the Wooden Furniture Market

Quan Yingying, Dhriwit Assawasirisilp, Kemmarin Chupradist, Maricel Nacpil Paras

744 - 763

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The Impact of Digitalization on Business Performance: The Mediating Role of Consumer-centric Innovation and Organizational Agility

Yu Pei

764 - 780

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The Influencing Factors Affecting Happiness Working of College Counselors in Shangrao City, Jiangxi Province, China

Jian Wang, Supaluk Satpretpry

781 - 795

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The Strategies Formulation for Promoting International Chinese Language Education for Secondary Schools in Thailand

Xin Yang, Pornchai Nookaew

796 - 810

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Mobile Application of Electrical Automation Teaching for Undergraduate Students in Electromechanical Technology Application, Fujian Agricultural, Vocational, and Technical College, China

Danshen Chen, Wisut Sunthonkanokpong, Apirath Limmanee

811 - 828

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Learning Management in Content and Language Integrated Learning to Develop Thai Reading Skills and Thai Cultural Understanding for Thai as a Foreign Language Learners

Kanchaya Somkaeo, Pornsuda Insan, Sira Somnam

829 - 846

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Legal Enforcement in Punishment and Control of Tourism Business and Tourism Guide

Nitikan Dhammahansasakul

847 - 861

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Developing Professional English of Thai Employees in Japanese Companies

Krishna Kosashunhanan

862 - 879

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Development of Communication Models to Strengthen Smartphone Technology Skills Among the Elderly of Bang Yai Town Municipality, Nonthaburi Province

Soraya Ngamsnit, Preeya Sompuech, Nisararat Wilailuk, Sirimon Puengsangwal, Jantiga Supapong, Pratchaya Tongchum

880 - 894

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A Synthesis of Research on Domestic Violence in Thailand

Sureeshine Phollawan

895 - 909

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A Feasibility of Applying the Appreciative Inquiry Process to Develop Community Innovators

Kornwika Kuptapol, THasuk Junprasert, Dusadee Intraprasert

910 - 925

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The Relationships among Economic Value Added, Accounting Performance Measures, Market Value Added, and Shareholder Value Added: Evidence from Companies Listed on the Stock Exchange of Thailand

Panchitta Rujirojsakul, Pattanant Petchchedchoo, Siridech Kumsuporm, Panarat Panmanee

926 - 949

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The Relations Between Market Value Added, Economic Value Added and Accounting Performance with Executive Compensation: Companies Listed on the Stock Exchange of Thailand

Pratthana Kaewwan, Pattanant Pechcherdchoo, Siridech Kumsuporn, Panarat Panmanee

950 - 967

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Factors Affecting the Perception of the Bio-Circular-Green (BCG) Economy Model among Student Teachers in Thailand

Apichart Jai-aree, Kanitha Chaowatthanakun

968 - 990

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Legal Measures to Contract Online Fraud from Transnational Crimes

Suthasin Singhaviroj, Radchada Lurang

991 - 1008

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Models for Organizing Religious Activities to Promote Religious Tourism and the Application of Buddhist Teachings by Buddhists in Elevating Human Resources to Become Resilient Citizens of the Nation

Wanchai Panjan, Orathai Chuacharoen, Passakorn Ruangvanit, Anek Pradittharom , Kitti Chunhasriwong, Walaipon Arjareewattana

1009 - 1027

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The Influence of Digital Supply Chain on Sustainable Supply Chain Performance of Modern Trade Business in Thailand

Mano Prachayapipat, Srisarin Norasedsophon, Chanicha Moryadee

1028 - 1045

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Academic Articles

The Hermeneutic Loop: Explainable AI (XAI) as a Partner in Interpretive HASS Research

Mohammadamin Dadras, Abdul Jabbar Perumbalath, Lim Chong Ewe, Firouz Anaraki

1046 - 1059

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The Administration of Educational Institutions for Organizational Happiness

Punyaphon Chanpheng, Somjai Suebsor, Wannaree Pansiri

1060 - 1072

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