The Strategies Formulation for Promoting International Chinese Language Education for Secondary Schools in Thailand

Abstract

This research aimed to formulate effective strategies for promoting international Chinese language education in Thai secondary schools. The objectives were threefold: (1) to examine the current situation, needs, and challenges of Chinese language education; (2) to formulate comprehensive strategies integrating vision, values, strategic objectives, and implementation plans; and (3) to validate and evaluate these strategies through expert review and pilot implementation. A sequential mixed-methods approach was used, involving 450 participants, including students, teachers, and administrators across 15 secondary schools in Bangkok and nearby provinces, as well as 15 experts. Data were collected using questionnaires (Cronbach’s α = .91), semi-structured interviews, and expert evaluation forms and were analyzed using descriptive statistics and content analysis. The results revealed systemic challenges: strategic ambiguity (83%), operational fragmentation (78%), and cultural relevance gaps (72%). The study produced the 4-6-3 Integrated Strategic Model, encompassing four implementation phases, six strategic dimensions, and three learning stages. Expert evaluation confirmed high validity (mean = 4.63, SD = 0.47), while pilot implementation improved teacher clarity (90%) and student motivation (85%). These findings provide evidence-based guidelines for enhancing international Chinese language education and intercultural competence in Thai secondary schools.