The Influence of Digital Supply Chain on Sustainable Supply Chain Performance of Modern Trade Business in Thailand
Article Sidebar
Main Article Content
Abstract
This research article highlighted the importance of digital technology in reaching target audiences comprehensively, including the development of online stores and sustainable supply chain operations. The objectives were (1) to study the direct, indirect, and total influences of variables on sustainable supply chain performance and (2) to develop a model of factors influencing the sustainable supply chain performance of modern retail businesses in Thailand. The sample group consisted of 180 online retail business operators in Thailand. The research instrument was a questionnaire, and data were analyzed using mean, standard deviation, and structural equation modeling (SEM). The research results were as follows:
The results for objective 1 showed that all factors met the standard criteria, leading to the conclusion that the digital supply chain and competitive advantage influenced the sustainable supply chain performance of modern retail businesses in Thailand. The predictive variables could explain 42% of the variation in sustainable supply chain performance factors (R² = 0.42), creating a competitive advantage in adapting to the digital era.
The results for objective 2 showed that modern retail businesses utilized digital supply chains to improve operational processes, reduce management time, and increase the speed of response to customer needs.
The knowledge base reveals that all factors meet the digital supply chain standards, and competitive advantages influence the sustainable supply chain performance of modern retail businesses in the country.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Views and opinions appearing in the Journal it is the responsibility of the author of the article, and does not constitute the view and responsibility of the editorial team.
References
Chatterjee, S., Mariani M., & Ferraris, A. (2024). Digitalization of supply chain and its impact on cost, firm performance, and resilience: Technology turbulence and top management commitment as moderator. In IEEE Transactions on Engineering Management, 71, 10469-10484. DOI: 10.1109/TEM.2023.3297251
Coffay, M., Tveterås, R., Bocken, N., & Bogers, M. (2024). Sustainable business model innovation, dynamic capabilities, and organizational design: Insights from Norwegian aquaculture. Business Strategy and the Environment, 33(6), 5386-5404. https://doi.org/10.1002/bse.3762
Cronbach, L. J. (1990). Coefficient alpha and the internal structure of tests. Psychometrika, 16(3), 297-334. https://doi.org/10.1007/BF02310555
Gammelgaard, B., & Nowicka, K. (2024). Next generation supply chain management: the impact of cloud computing. Journal of Enterprise Information Management, 37(4), 1140-1160. https://doi.org/10.1108/JEIM-09-2022-0317
Gil‐Saura, I., Ruiz‐Molina, M. E., Berenguer‐Contrí, G., & Marín‐García, A. (2024). Sustainability‐oriented innovation in retailing. Psychology & Marketing, 41(2), 240–253. https://doi.org/10.1002/mar.21922
Hair, J. F., Celsi, M., Ortinau, D. J., & Bush, R. P. (2010). Essentials of marketing research (Vol. 2). New York: McGraw-Hill/Irwin.
Kasikorn Research Center. (December 23, 2024). Retail sales in 2025 expected to grow by 3.0%, but businesses may remain exposed to risks of intense competition and rising costs. Retrieved from https://www.kasikornresearch.com/th/analysis/k-social-media/Pages
/Retail-Market-CIS3540-FB-23-12-2024.aspx
Kayikci, Y. (2018). Sustainability impact of digitization in logistics. Procedia Manufacturing, 21, 782-789. https://doi.org/10.1016/j.promfg.2018.02.184
Khanfar, A. A. A., Iranmanesh, M., Ghobakhloo, M., Senali, M. G., & Fathi, M. (2021). Applications of blockchain technology in sustainable manufacturing and supply chain management: A systematic review. Sustainability, 13(14), 7870. https://doi.org/10.3390/su13147870
Kleebbuabarn, N., Rojanapanich, A., Sawaengkun, S., Pongsena, S., & Mutakalin, G. (2022). Service innovation and employee engagement on marketing performance of retail modern trade in Thailand. International Journal of Health Sciences, 6(S5), 240–256. https://doi.org/10.53730/ijhs.v6nS5.5223
Lauro, C., & Vinzi, V. E. (2004). Some contributions to PLS path modeling and a system for the European Customer Satisfaction. Dipartimento di Matematica e Statistica, Universita Federico II di Napoli, 3(2), 201-210.
Li, N., Liu, D., & Boadu, F. (2023). The impact of digital supply chain capabilities on enterprise sustainable competitive performance: An ambidextrous view. Industrial Management & Data Systems, 123(6), 1670-1689. https://doi.org/10.1108/IMDS-11-2022-0699
Likert, R. (1932). A technique for measurement of attitudes. Archives of Psychology, 140, 5-55.
Liu, L., Song, W., & Liu, Y. (2023). Leveraging digital capabilities toward a circular economy: Reinforcing sustainable supply chain management with Industry 4.0 technologies. Computers & Industrial Engineering, 178, 109113. https://doi.org/10.1016/j.cie.2023.109113
Lomax, R. G., & Schumacker, R. E. (2012). A beginner’s guide to structural equation modeling. New York: Routledge Academic.
Meng, J., Hao, Z., Yang, J., & Hong, Y. (2023). How does digital transformation affect organisational sustainable performance: The mediating roles of supply chain agility and integration. International Journal of Logistics Research and Applications, 28(8), 860-885.
https://doi.org/10.1080/13675567.2023.2257139
Ratasuk, A. (2023). The roles of local employment and environmental sustainability on business performance: The mediating role of brand image in the modern trade business in rural areas in Thailand. NIDA Development Journal, 63(2), 34–63. https://doi.org/10.14456/ndj.2023.2
Singhdong, P. (2020). Digital transformation factors influencing the sustainability of logistics service providers in Thailand. Chulalongkorn University Theses and Dissertations (Chula ETD). 463. https://digital.car.chula.ac.th/chulaetd/463
Yuan, S., & Pan, X. (2023). The effects of digital technology application and supply chain management on corporate circular economy: A dynamic capability view. Journal of Environmental Management, 341, 118082. https://doi.org/10.1016/j.jenvman.2023.118082
Zhu, C., Du, J., Shahzad, F., & Wattoo, M. U. (2022). Environment sustainability is a corporate social responsibility: Measuring the nexus between sustainable supply chain management, big data analytics capabilities, and organizational performance. Sustainability, 14(6), 3379. https://doi.org/10.3390/su14063379
