Digital marketing Development Guidelines for Ban Chanode Community Enterprise Group Khlong Yong Community-Lan Tak Fah Nakhon Pathom Province

Abstract

The purpose of this research was to : develop social media of the community enterprise group that produces organic rice and Developing guidelines for creating a marketing plan for community enterprise products for sustainable strength The sample group used 200 people from the consumers of organic rice at Khlong Yong community-Lan Tak Fah, Nakorn Pathom. The statistical methods were used in data analysis such as; percentage, mean, standard deviation. The results has showed  that 1) using social media and public relations is beneficial to Ban Chanode Community Enterprise Group 2.) in terms of digital media, it should be improved Facebook Page interesting, Facebook Page updated regularly, recommended products/services Make consumers more easily accessible, and using images and suitable content. After improve, it was found that the respondents were satisfied about the media used appropriate images and content, suggesting products / services for consumers to access more easily, contents that posted on Page Facebook was more interesting, and Facebook Page update content regularly, respectively.