The development of online social media of mushroom cubes of Mushroom and Non-toxic vegetable Community Enterprise to sufficient economy, Ratchaburi Province

Abstract

 The objectives of this study is to study and develop online social media for mushroom cubes of Mushroom and Non-toxic vegetable Community Enterprise to sufficient economy, Ratchaburi province. This research used the mixed research method between qualitative method and quantitative method. The samples was the entrepreneur of the community enterprise 10 peoples and users from the social media digital created 100 peoples. The research tools were social media digital: Facebook, Twitter, Instagram, OR Code, questionnaire and structure interview. The statistical analysis was percentage, mean, standard deviation, SWOT analysis technique.  The results showed that 1) the weakness of the community enterprise before developed social media was the distribution channels for consumer to access online, which is originally offline sales. 2) the demographics was found that the most of responds was female about 71 percentage the age between 20-30 years old, 42 percentages graduated Bachelor’ degree, income per month was 20,001 – 30,000 baht, most of them was the government official or state enterprises 34.3 percentage. 3)   the level of satisfaction after using development digital social media, overall was high which is the public relations media via digital social media increased very high.4) the marketing mix affecting to decision making buying product found that the overall was high: product price place and promotion.