MARKETING MIXS AFFECTING DECISION ON ROOM RENTAL OF GARMENT INDUSTRIES WORKER IN BANGBON DISTRICT

Abstract

This research aimed to study level of marketing mix’s affecting decision on room rental of garment industries worker in Bangbon 2) and to present comparison of marketing mix toward the decision on room for the garment industry workers in Bang Bon district. The sample consists of the worker 400 people in garment factory in Bangbon. Was obtained through a sampling. The statistical methods were analyzed by the frequency, percentage, average, standard deviation, t-test and the analysis of variance (One-Way ANOVA. The research results were found that the sample population comprised 400 The majority of respondents were female, 36-45 years of age, job position in worker level, salary approximately below 10,000 baths, graduated in high school and have 1 roommate. The level of marketing factor issues toward the decision on room rental of garment industries worker in Bangbon was in more level. When considering each aspect, it was found that the first priority was the price (= 3.52), product (= 3.51), process (= 3..46), place (= 3.43), physical evidence (= 3.31), people (= 3.13) and promotion (= 3.07) respectively. The marketing mix’s issues toward on the room rental of garment industries worker in Bang Bon with the different job position, income, education and roommate number. Sex and age were not different.