Development of Ramtone Nokphithid Media Innovation for Communicating and Promoting Community Based Tourism, Krung Ching Subdistrict, Noppitham District, Nakhon Si Thammarat Province

Abstract

The research has objectives to create Ramtone NokPhithid Dance innovative media to promote community based tourism and to evaluate this innovative media. The research team used mixed method; interview with tourists and group discussion with involved people to create Ramtone NokPhithid Dance innovative media and online survey with tourists to evaluate this innovative media. The result of this research revealed that the key informants participated in the discussion to create an innovation of Ramtone NokPhithid Dance media to promote community based tourism including online media, television, radio, pamphlet and sign. The content should present campaign for inheriting Ramtone NokPhithid, the history of Ramtone NokPhithid, local natural resource, lifestyle and tourist attractions. When evaluating, the involved community representatives have suggestions for evaluating the media before disseminating while the tourists are satisfied with the highest level of overall media innovation and in other aspects were in the high level.