Opinions of tourists in cultural attractions Uthai Thani Province

Authors

  • Nopparat Songsaichonchai Doctor of Philosophy Program Tourism and Hotel Management Program College of Management University of Phayao
  • Pakamas Chairatana Doctor of Philosophy Program Tourism and Hotel Management Program College of Management University of Phayao
  • Chompunuch Jittithavorn Doctor of Philosophy Program Tourism and Hotel Management Program College of Management University of Phayao

Keywords:

Opinion, Needs, Cultural tourism, Uthai Thani

Abstract

This research aims to 1. To study the opinions of tourists in cultural attractions Uthai Thani Province. 2.To study the needs of tourists in cultural attractions Uthai Thani Province. This research is a quantitative research. The data was collected from the questionnaire of Thai tourists traveling to cultural attractions of Uthai Thani Province. Population boundaries for the quantitative research were data collection using questionnaires. The researcher determined the population group for this research is 365,767 Thai tourists traveling to cultural attractions in Uthai Thani Province. (Ministry of Tourism and Sports, 2018) With the 95% confidence value calculated from the formula. Calculation from the formula Finding a sample with a known population of the researcher to survey the sample. Is 400 Thai tourists who come to cultural tourism sites in Uthai Thani Province. The research results were found that 1. Basic information of tourists Traveling to Uthai Thani Province Most of them were women in the 30-39 age range with a bachelor's degree in private companies. The present domicile in the central region has an average monthly income of 15,001 - 30,000 baht. Most of the status is single. 2. Most tourists are interested in cultural attractions. History and historic sites Interested in cultural tourism activities Worship side wishes for sacred things Get information on Uthai Thani cultural tourism sites from the Internet. Decide to travel to Uthai Thani Province from tourism stimuli such as advertisements, want to travel to Uthai Thani Province to relax and fulfill life. There is an attraction in traveling Uthai Thani Province to see the way of life. 3. Tourists have the highest demand levels. In the uniqueness and beauty of the arts and culture of the tourist attractions Diversity of cultural tourism activities and traditional community lifestyles Exposure to the way of life of the community in the tourist area The beauty of the overall landscape of the tourist attraction and the variety of merchandise and local souvenirs respectively.

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Published

2021-04-16

Issue

Section

บทความวิจัย (Research article)