The Promotion and Development Electronic Marketing of Hemp Fabric for Community Enterprise in Khirirat Sub-district, Phop Phra District, Tak Province

Abstract

This research to study the development of electronic marketing system. Develop an electronic marketing system and satisfaction in using marketing systems that are suitable for the hemp textile products of community enterprises. Khirirat Sub-district, Phop Phra District, Tak Province, with the initial process from collecting data of hemp cloth products by community enterprises. Then, take the data obtained for analysis and develop electronic marketing channels suitable for the group's hemp fabric products by using design principles and developed in accordance with the knowledge that has been studied. Then, The researcher conducted a satisfaction assessment from a target group of 60 people by randomly selecting. The sample is a specific method, They are the members of the hemp cloth community enterprise group in Khirirat Sub-district, Phop Phra District, Tak Province who using the electronic Marketing System. After using the electronic marketing system, found that the sample population have the ability to regularly operate mobile devices (smartphones). And often buy products in online or the Internet. Therefore, the developed electronic marketing system is suitable for the community enterprise, the hemp cloth of the community enterprise in Khirirat Sub-district, Phop Phra District, Tak Province, with an average satisfaction rating of 4.27 or at a good level.