The Development of Web Application to Enhance the Marketing Potential of Tak Beef Cattle in the Area of Tak Province

Abstract

This research is to study on Web Application development. To increase the marketing potential of the cattle in Tak province. The objective is to study the appropriate web application for data collecting, transfer knowledge and manage of Tak cattle breeds of entrepreneurs. To develop a Web Application prototype that can increase marketing potential and to present a web application development model for cattle breeding in Tak province. The instruments in this research were an interview and questionnaires from 400 cattle breeders. The sampling method was used to randomly select a sample using a specific selection method because 200 target audiences that provides information that is important for the research. They will be Web Application users, the data collector can be collects and analyzes the data from 181 questionaires. It's 91 percentages from 200 questionaire. The summary of this study are following this: 1. The results of the study on the Web Application form were found that from the face-to-face interview with a group of cattle Tak entrepreneurs want the system to collect data on cattle species Tak Farmers information, customer information, and marketing management capabilities. The patterns of the system are not too difficult. 2. The results of the development of Web Application prototypes were found that people involved in the system were 3 groups of administrators / shopkeepers, member groups / customers and general users. The system has stored the information, transfer knowledge and can manage the operator's cattle in a systematic manner. It can also help increase the market potential to be up to date. Matching the needs of consumers in the present. 3. The results of the Web Application prototypes can be divided into) 4.08 or high level results and 2.2)) 4.35 or high level results.