The Study of tourist’s behavior at Model Farm Project in The Initiative of Her Majesty Queen Sirikit (Ban Yang Klang) Ang Thong province

Abstract

The objectives of this research are 1) to study tourism behavior of tourists in the model farm project under the Royal Initiative of Ban Yang Klang, Si Buathong Sub-district, Sawaeng Ha District, Ang Thong Province. 2) To study factors related to tourism behavior of tourists in the model farm project under the royal initiative. The sample group for this study consisted of 200 tourists who visited the project, as well as 9 related insights providers. The tools used were questionnaires and in-depth interviews. The statistics used for data analysis were frequency, percentage, mean, standard deviation. Chi-Square. The research findings were as follows : 1) Most of the tourists were women the age is between 21-30 years. with a bachelor's degree. Occupation student / student Monthly income 5,001-15,000 baht. 3-5 of family members Reasons for visiting is a friend invited 1 travel frequency per year. 2) The behavior of tourists travels for the relaxation and the praises a needs to Learn Various activities. Goods souvenir expenses in way walking travelled buy and. The local product. Lower 500 baht is in the average. 3) The factor at affect the relation cooperates the behaviour of a tourist that to travel to travel the farm project following the royal thought or idea line. Separate to follow the gender. The age. The education and An occupation. Which There is the relation with a tourist behaviour.