Factors Affecting Decision Making for Dog Food Purchasing

Abstract

This study aims to understand marketing mix, consumer ’s decision making, and dog food. According to this reason, researchers chose to study the topic “factor affecting decision making for dog food purchasing”; based on interesting in pet business; as basic information for business start-up, product development, and better service.  Furthermore, this study advantage for someone who interested to expand business from other markets in the future. Study found that factors affecting consumer’s decision making for dog food purchasing comprises of (1) premium dog food brand awareness (2) dog food’s Biological Appropriate Raw Foods (BARF) awareness (3) dog food market in Thailand awareness (4) marketing mix awareness